A reusable promo blade that put a 230% ROI stat to work — and put the marketing team in control of it.

The client

Neo4j

Neo4j is the world's leading graph database and graph intelligence platform, trusted by hundreds of the Fortune 500 and a community of hundreds of thousands of developers. Red Bridge Internet partners directly with Neo4j's marketing and design teams to build, maintain, and extend their corporate marketing site on WordPress — translating approved designs into production components and keeping the marketing team self-sufficient.

The challenge

A high-value stat, and a launch that couldn't wait on engineering

IDC had independently validated the business value of running Neo4j — a 230% ROI, $4M in annual value, and a 7.8-month payback for enterprises. Neo4j's marketing team wanted that proof point working across the site: a single, repeatable promotional section, pointed at the new IDC white paper, dropped onto the pages where CxOs and technical decision-makers already spend their time.

Two things made it more than a one-off banner. The design needed to match a promo-blade pattern the team had already standardized on across several product pages — so it had to feel native, not bolted on. And it had to ship as something the field-marketing team could own: edit the copy, swap the white-paper link, and decide where and when it appeared, all without filing a development ticket for every change.

The approach

Build it once, in the block editor, faithful to the design

Red Bridge took the approved Figma design and built the blade as a native WordPress block — the same editing surface Neo4j's marketers already use for blog posts. That decision was the project: anything a field marketer could do to a blog post, they could now do to this promo section.

• Reproduced the approved design precisely — split layout, dandelion hero image, the eyebrow ROI stat, and a pill CTA button finished with the trailing right-arrow icon to match the established promo-blade pattern already in use on the Graph Data Science, Microsoft Fabric, Snowflake, and Aura Graph Analytics pages.
• Staged the work on Neo4j’s development environment for review, iterating on details like the button arrow until it matched the pattern marketers already recognized.
• Wired the CTA to the white paper’s final URL and updated it cleanly when the destination path changed — no broken links at launch.
• Placed the blade as the last section on each target page in a hidden state, so everything was staged and verified ahead of time and the team could simply switch on its display at launch.

The results

Native, self-serve, and ready before launch

Because all three target pages were already built in the block editor, the blade slotted in with no template or theme changes. It looks like part of the page because it was built to the same standard as the rest of them — and it's fully editable by Neo4j's field-marketing team.

“All three pages are created with the block editor so no changes are required. I added the promo blade as the last section of all three pages and marked them as hidden.” — Project handoff note, confirming the blade was staged and ready to launch

• Promotes the proof point everywhere it matters — the IDC 230% ROI stat now drives white-paper readership from Executive Insights, Enterprise Graphs, and the Product overview page.
• Owned by marketing, not engineering — copy, links, and visibility are all editable in the block editor by the same people who write the blog.
• Launch-ready, ahead of time — placed, hidden, and verified before the white paper went live, so going live was a single switch the team could flip themselves.
• Consistent with the brand system — built to the established promo-blade pattern, so it reinforces rather than fragments the site’s design language.

What we delivered

Services on this project

• Design-to-build (Figma → production)
• Custom WordPress block development
• Reusable, pattern-consistent components
• Block-editor enablement for marketers
• Staging & pre-launch QA
• Multi-page rollout & coordination